• Nike Olympic 2012 London Olympics NIKE+ LeBron James dani kiwi meier aric rist nike fuel Basketball
  • Kevin Durant Technology Meets Sport Nike Sportswear Basketball
  • Nike+ Training track and field 2012 London Olympics athlete nike fuel aric rist dani kiwi meier Perri Shakes-Drayton
  • LeSean McCoy ManaMedia MANA Nike Sportswear Technology Meets Sports
  • Nike+ Manny boxing training 2012 London Olympics nike fuel aric rist dani kiwi meier
  • Nike Olympic Hope Solo nike fuel soccer football women's training aric rist dani kiwi meier goalie nike+ nikefuel fuel band
  • Nike Olympic Larry Fitzgerald football NFL training athletic training sparq hurdles aric rist dani kiwi meier
  • Nike Rafael Nadal athlete training athletic tennis nikeplus nike+ nikefuel nike fuel aric rist dani kiwi meier
  • Nike+ James LeBron Technology Meets Sport Phone Application Dani Kiwi Meier Introducing Nike
  • Nike Olympic training gym nike plus nike+ nikefuel fuelband fuel band aric rist dani kiwi meier
  • Nike Olympic Manny Pacquio nikefuel nike+ nike plus training boxing jump rope aric rist dani kiwi meier
  • Nike Olympic athletes allyson felix running track and field nikefuel nike+ nike plus aric rist dani kiwi meier stride
  • NIKE + Larry Fitzgerald training football NFL athlete nikefuel fuelband nike+ aric rist dani kiwi meier
  • nike+ Ashton Eaton fuelband decathlete decathlon 2012 London olympics running training aric rist dani kiwi meier distance
  • nike+ Paula Radcliff 2012 London olympics running marathon athlete women's training fuelband nike+ nike plus
  • nike+ Li Na tennis training women's training nikefuel nike+ nike plus gym aric rist dani kiwi meier

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  • The Facts

    Client
    NIKE

    Creative Agency
    NIKE in-house, RG/A, Heist

    Athlete
    Perri Shakes-Drayton, Manny Pacquiao, Larry Fitzgerald, Hope Solo, Rafel Nadal, Allyson Felix, Chicharito, LeSean McCoy, Kevin Durant

    Locations
    Los Angeles, London, Manila, Manchester, Miami, Portland, Munich, New York

  • We did

    Creative Planning

    Creative Consulting

    Art Buying

    Athlete/Artist Management

    Rights Management

    Executive Production

    Photo Production

    Motion Production

    Location Management

  • Project notes

    Groundbreaking digital sport technology, amazing athletes and a world tour produced some of the most compelling marketing for NIKE prior to the 2012 London Olympics.