Martijn van Beenen
The 500D print and motion shoot was part of an ongoing campaign that we had been involved in for quite some time and had included motion and print campaigns for Canons DLS and DSLR cameras including IXUS, 450D, 5DMK11, 7D.
Casting such amazing individuals, exploring their environment, documenting their story and fusing a subtle mix of environmental and technical details together to blend into one camera story was exceptionally rewarding.
Under the creative direction of Canon Europes agency Dentsu UK, our team cast, directed, produced, post produced the clips. We also too care of the art buying for the photographic side and ran production simultaneously with motion. The 500D was amazing as the history we were exposed to was a once in the lifetime gift. Farerra and its locals is a magical place.