• Deciding the future of Britains is everyone's brithright Operation Black Vote ManaMedia MANA Saatchi & Saatchi UK London
  • MANA OBV No matter who you are - your vote counts  ManaMedia Production Company Operation Black Vote campaign Saatchi & Saatchi

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  • The Facts

    Client
    Operation Black Vote

    Creative Agency
    Saatchi & Saatchi London

    Photographer
    Alex Telfer @ Peter Bailey Productions

  • We did

    Art Buying

  • Project notes

    No matter who you are - your vote counts.

    The Operation Black Vote campaign, designed by advertising giant Saatchi & Saatchi, is intended to encourage all people, including ethnic minorities to vote in UK’s referendum on whether Britain should stay in or out of the European Union.

    As there are more than 4 million people from ethnic minority groups in Britain who are eligible to vote in the referendum, yet 30% are not registered and the majority historically do not turn out to the polls, this bold and controversial campaign is definitely making people sit up and talk.