Operation Black Vote
Saatchi & Saatchi London
Alex Telfer @ Peter Bailey Productions
No matter who you are - your vote counts.
The Operation Black Vote campaign, designed by advertising giant Saatchi & Saatchi, is intended to encourage all people, including ethnic minorities to vote in UK’s referendum on whether Britain should stay in or out of the European Union.
As there are more than 4 million people from ethnic minority groups in Britain who are eligible to vote in the referendum, yet 30% are not registered and the majority historically do not turn out to the polls, this bold and controversial campaign is definitely making people sit up and talk.