Wieden & Kennedy London | Laura Ellert
Mo Farah (Long-Distance Runner), Mark Cavendish MBE (Cyclist), Luol Deng (Basketball), Paula Radcliffe MBE (Marathon), Rio Ferdinand (Football), Perri Shakes-Drayton (Hurdles), Jack Wilshere (Football)
Three weeks to shoot 11 athletes in 3 countries, ManaMedia’s UK team did their best to ‘Make it Count’ for this multi-media shoot working alongside Wieden and Kennedy London. WK’s Guy Featherstone’s powerful creative was perfectly executed by reportage photographer Adam Hinton to produce NIKE UK’s first campaign of 2012.
The #makeitcount campaign started the new year with a bang in NIKE Town Oxford Street’s windows and ground floor and complimented the extensive billboard and media campaign coverage – which included an exhibition of the dynamic photography at NIKE's 1948 store.