• Nike olympics portrait dani kiwi meier #makeitcount Mo Farah Mana ManaMedia Nikki Carter Donna Maxey Wieden and kennedy Adam Collins Guy Featherstone
  • Nike olympics portrait dani kiwi meier #makeitcount Perri Shakes-Drayton Mana ManaMedia Nikki Carter Donna Maxey Wieden and kennedy Adam Collins Guy Featherstone
  • Nike olympics portrait dani kiwi meier #makeitcount Mark Cavendish Mana ManaMedia Nikki Carter Donna Maxey Wieden and kennedy Adam Collins Guy Featherstone
  • Nike olympics portrait dani kiwi meier #makeitcount Paula Radcliff Mana ManaMedia Nikki Carter Donna Maxey Wieden and kennedy Adam Collins Guy Featherstone
  • Nike olympics portrait dani kiwi meier #makeitcount Luoldeng Basketball Mana ManaMedia Nikki Carter Donna Maxey Wieden and kennedy Adam Collins Guy Featherstone Adam Hinton
  • Nike olympics portrait dani kiwi meier #makeitcount Rio Ferdinand Mana ManaMedia Nikki Carter Donna Maxey Wieden and kennedy Adam Collins Guy Featherstone Adam Hinton

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  • The Facts

    Client
    NIKE

    Creative Agency
    Wieden & Kennedy London | Laura Ellert

    Photographer
    Adam Hinton

    Athlete
    Mo Farah (Long-Distance Runner), Mark Cavendish MBE (Cyclist), Luol Deng (Basketball), Paula Radcliffe MBE (Marathon), Rio Ferdinand (Football), Perri Shakes-Drayton (Hurdles), Jack Wilshere (Football)

  • We did

    Account Management

    Athlete/Artist Management

    Executive Production

    Photo Production

    Motion Production

    Location Management

  • Project notes

    Three weeks to shoot 11 athletes in 3 countries, ManaMedia’s UK team did their best to ‘Make it Count’ for this multi-media shoot working alongside Wieden and Kennedy London. WK’s Guy Featherstone’s powerful creative was perfectly executed by reportage photographer Adam Hinton to produce NIKE UK’s first campaign of 2012.

    The #makeitcount campaign started the new year with a bang in NIKE Town Oxford Street’s windows and ground floor and complimented the extensive billboard and media campaign coverage – which included an exhibition of the dynamic photography at NIKE's 1948 store.