• Kronenbourg 1664 TVC France Paris Fred and Farid Julien Bouland Pierre Michel Seb Janiak Paranoid productions Paris Gordes Etretat Chambord Matt-painting Dani kiwi Meier Mana ManaMedia Christian Lupo Salchegger Todd Raymond Edith Piaf
  • Kronenbourg 1664 Chambourg Paris Fred and Farid Julien Bouland Pierre Michel Seb Janiak Paranoid productions Paris Gordes Etretat Chambord Matt-painting Dani kiwi Meier Mana ManaMedia Christian Lupo Salchegger Todd Raymond Edith Piaf
  • Kronenbourg 1664 Paris Fred and Farid Julien Bouland Pierre Michel Seb Janiak Paranoid productions Paris Gordes Etretat Chambord Matt-painting Dani kiwi Meier Mana ManaMedia Christian Lupo Salchegger Todd Raymond Edith Piaf Beer Advertising
  • Kronenbourg 1664 Tour Eiffel Paris Fred and Farid Julien Bouland Pierre Michel Seb Janiak Paranoid productions Paris Gordes Etretat Chambord Matt-painting Dani kiwi Meier Mana ManaMedia Christian Lupo Salchegger Todd Raymond Edith Piaf Beer Advertising
  • Kronenbourg 1664 Russia Monmartre Paris Fred and Farid Julien Bouland Pierre Michel Seb Janiak Paranoid productions Paris Gordes Etretat Chambord Matt-painting Dani kiwi Meier Mana ManaMedia Christian Lupo Salchegger Todd Raymond Edith Piaf Beer Advertisi
  • Kronenbourg 1664 Moulin Rouge Paris Fred and Farid Julien Bouland Pierre Michel Seb Janiak Paranoid productions Paris Gordes Etretat Chambord Matt-painting Dani kiwi Meier Mana ManaMedia Christian Lupo Salchegger Todd Raymond Edith Piaf Beer Advertising

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  • The Facts

    Client
    Kronenbourg 1664 | Carlsberg Group

    Creative Agency
    Fred and Farid

    Creative
    MANA

    Photographer
    Seb Janiak

    Locations
    Paris, Gordes, Etretat and Chambord | France

  • We did

    Account Management

    Art Buying

    Project Management

    Rights Management

    Executive Production

    Photo Production

    Motion Production

    Location Management

    Post Production

    Music/Audio Curation

  • Project notes

    Carlsberg Group asked us to develop and execute as an in-house / out-house production hub (a seamless creative planning and production service developed by MANA) for five of their above the line campaigns. The Kronenbourg TVC and print executions for their K1664 campaigns are two examples managed and produced by us. For print, we were responsible for project management, art buying, all production and post production while for motion we picked the production partners, selected the director and post facility. We sent the photographer to the Seychelles to shoot soft clouded skies and did 100’s of hours of due diligence on French historical monument “rights” for Ad usage in an acohol campaign. The end product is something we are very proud of. What we learned from the layers we were exposed to gave us invaluable foresight into future creative planning and production relationships.