Kronenbourg 1664 | Carlsberg Group
Fred and Farid
Paris, Gordes, Etretat and Chambord | France
Carlsberg Group asked us to develop and execute as an in-house / out-house production hub (a seamless creative planning and production service developed by MANA) for five of their above the line campaigns. The Kronenbourg TVC and print executions for their K1664 campaigns are two examples managed and produced by us. For print, we were responsible for project management, art buying, all production and post production while for motion we picked the production partners, selected the director and post facility. We sent the photographer to the Seychelles to shoot soft clouded skies and did 100’s of hours of due diligence on French historical monument “rights” for Ad usage in an acohol campaign. The end product is something we are very proud of. What we learned from the layers we were exposed to gave us invaluable foresight into future creative planning and production relationships.