HSBC NOW IS GOOD
Saatchi & Saatchi London
Joyce Yung, Priyanka Boghani, Sunni Liu, Tracy Wong
MANA was engaged by Saatchi and Saatchi to produce this rather special and pure brief. Turning the de facto idea of insurance advertising on its head, we were tasked with art buying 4 HK based photographers and having them capture what is good in their lives and cities.
We created a bank of 50+ images for a range of advertising uses in Hong Kong, based on the great reception of the content it has now also been used in other major asian markets.