HomeAway GLOBAL ASSET BANK
Saatchi & Saatchi London
Jim Stephensen, Iñigo Bujedo-Aguirre, Colin Hughes, Matthew Williams
Barcelona, Costa Brava, Mallorca, California, Florida, St Tropez, New York, The Hamptons, Paris, Massachusetts, Pennsylvania, Manhattan
MANA partnered with advertising giant Saatchi and Saatchi to create an own-able and consistent content language for HomeAway. Establishing and executing on a visual standard, we embarked on a sustainable brief to populate a versatile asset bank for a wide range of marketing uses through both still and moving imagery. The content shared here is a few of our favorites from the journey shot across western Europe and in the United States.
The content created has been leveraged in a wide range of formats including more recently forming parts of TV advertising campaigns in multiple key markets.