When you are involved in the creative production process of launching the most expensive football boot ever for NIKE, merely weeks before the World Cup, the conference calls are endless, the process complex and the expectations huge. Our team (go Nikki!) worked relentlessly on every detail that made this campaign a success. The collaborative efforts of all the participating teams and the confidence from Cristiano Ronaldo to trust our path was a blessing. It is without question the most impressive and visually powerful campaign we have ever had the privilege to produce.