• Greatness Ignores the Odds #makeitcount NIKE find your greatness London 2012 olympics Paula J Radcliffe
  • Greatness Seeks Critiscism Mike Cavendish Greatness Ignores the Odds #makeitcount NIKE find your greatness London 2012 olympics
  • Greatness goes the extra mile Mo Farah #makeitcount NIKE find your greatness London 2012 olympics
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  • Greatness isn't born. It's made. Holly Bleasdale  #makeitcount NIKE find your greatness London 2012 olympics
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  • NIKE find your greatness Lebron James hyper elite federation London 2012 olympics

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  • The Facts

    Client
    NIKE

    Creative Agency
    Wieden & Kennedy LDN

    Photographer
    Warwick Saint

    Athlete
    Perri Shakes-Drayton (400m Hurdles), Mo Farah (Long-Distance Runner), Holly Bleasdale (Pole Vault), Drew Sullivan (Basketball), Paula Radcliffe (Long-Distance Runner), Mark Cavendish (Cyclist)

  • We did

    Athlete/Artist Management

    Photo Production

    Motion Production

    Location Management

    Choreography

  • Project notes

    With action and authenticity in mind, ManaMedia collaborated with NY based photographer Warwick Saint and Wieden and Kennedy LDN to fulfill NIKE UK's brief and produced a shoot that enabled the athletes to truly demonstrate their strength, focus, speed and GREATNESS.