• BMW Unstoppable POV Uruguay TV clip Viral Montevideo Dani kiwi Meier Martijn van Beenen 180 Amsterdam Motor bikes Ewan McGregor Claire Finn Global production Gyro Enduro
  • BMW Unstoppable POV Uruguay 4 Boat GPS BMW Unstoppable POV Uruguay TV clip Viral Montevideo Dani kiwi Meier Martijn van Beenen 180 Amsterdam Motor bikes Ewan McGregor Claire Finn Global production Gyro Enduro
  • BMW Unstoppable POV Uruguay 5 Scissors BMW Unstoppable POV Uruguay TV clip Viral Montevideo City Dani kiwi Meier Martijn van Beenen 180 Amsterdam Motor bikes Ewan McGregor Claire Finn Global production Gyro Enduro
  • BMW Unstoppable POV Uruguay 6 Bridge BMW Unstoppable POV Uruguay TV clip Viral Montevideo City Dani kiwi Meier Martijn van Beenen 180 Amsterdam Motor bikes Ewan McGregor Claire Finn Global production Gyro Enduro

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  • The Facts

    Client
    BMW

    Creative Agency
    180 Amsterdam

    Director
    Martijn van Beenen

    Locations
    Various Locations in Uruguay

  • We did

    Rights Management

    Talent Casting

    Motion Production

    Location Management

    Choreography

  • Project notes

    Ship 2 bikes to Montevideo. Find three locations where you can ride while plotting a GPS drawing of a boat, a scissor, a bridge and a word; UNSTOPPABLE. These were the first of a new wave of viral's to come out of the award winning Agency 180 Amsterdam. It proved that with a great creative partner, an ambitious client, limited resources and total creative freedom in engineering a production plan, amazing results can be had.