Cristiano Ronaldo, Joe Cole, Patrice Evra, Perri Shakes-Drayton, Monyca Byrne-Wickey, Ricky Rubio
Madrid, London, Rio de Janeiro
This was a Global campaign that began in Madrid, continued onwards to London and finished in Brazil. Shooting with athletes such as Cristiano Ronaldo, Ricky Rubio, Adriano or Perri Shakes-Drayton was a luxury. Additions included a Polo, a white back drop, limited lighting and some well cast local influencers. Added to that a strong in-house Nike creative team with the magic of star photographer Rankin and you have loud music. Rankin’s ability to take a blank page and create power portraits was what this was all about.